Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals. The global intelligent vending market is […]

Beyond the cookie: What’s next for attribution?

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To better understand the challenge of attribution going forward, we asked a range of marketing and martech executives to comment on replacement […]

Consistent, dynamic, relevant: how to kickstart your digital personalisation programme

Despite being the industry buzzword for more than a few years now and being acknowledged by most organisations as the gateway to great customer experience, personalisation is yet to be broadly adopted beyond the retail sector.  There’s no point pretending that personalisation is an easy win – it takes a clear strategy and consistent effort […]

MyDoc wants people to cure their fear over the Coronavirus outbreak

Singapore-based digital healthcare specialist MyDoc has launched an initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms in the midst of the Coronavirus (Covid-19) outbreak. The campaign, called #cureyourfear, is created by the team of local creatives like Tay Guan Hin of TGH Collective, Eugene Cheong (formerly Ogilvy Asia-Pacific), Patrick Low […]

Amazon partners with India’s second largest retailer to sell its goods online

Amazon is deepening its relationship with India’s second largest retail chain, Future Retail, as the e-commerce giant widens its footprint in one of its key overseas markets. The two said on Monday that they have entered into a long-term business agreement to expand the reach of Future Retail’s stores through Amazon India marketplace. Future Retail […]

5 ways B2B automation will transform your ecommerce business

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with […]

How to Reach Gen Z in 2020—Beyond Authenticity

For one thing, they like paying with cash. They’re also suspicious, anxious and wary of the traps millennials fell into (see: college debt). They’re also purpose-driven and want to see more than an attempt at authenticity, yet they don’t mind targeted ads. Marketers across different industries, from streaming to cannabis, share which strategies they’ll be […]