What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with […]

For one thing, they like paying with cash. They’re also suspicious, anxious and wary of the traps millennials fell into (see: college debt). They’re also purpose-driven and want to see more than an attempt at authenticity, yet they don’t mind targeted ads. Marketers across different industries, from streaming to cannabis, share which strategies they’ll be […]

Have you got an eye for fashion? Maybe you always wanted to launch your own clothing store, but never had the nerve to strike out on your own? We’re here to tell you that now is the perfect time to take that leap. In today’s digital world full of online store builders like BigCommerce or […]

Offering multiple forms of payment, especially for mobile shoppers, will be key in 2020. Smartphones play a role in most online purchases, and the payment methods your store accepts can make or break a sale. There are five main types of payments for ecommerce sites, including mobile. Merchants should offer all of them. 5 Types […]

While the Australian Government’s response to the catastrophic spread of bushfire throughout much of the country has been widely labelled as insufficient and tone deaf, many retailers and brands have taken it upon themselves to direct support to the people who need it most. According to the ABC, over 1300 homes have been destroyed this […]

As retail slumps to its weakest level since the 1990s, brands big and small are being forced to re-evaluate their proposition and plans for the future. Regardless of brand legacy, global ties, nicheness or celebrity ambassadors, no retailer seems protected from the backlash of the pull in consumer spending, with academic bookshop, The Co-Op being the […]

One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. These codes can become complex, often turning into a hard puzzle that must be solved before other tasks can be completed. For instance, if you put up a page […]

WeChat launches three features to fight off Douyin 3 min read Image credit: BigStock/Jirapong Manustrong A version of this post by Thomas Graziani first appeared on WalktheChat, which specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Digital marketing in China used to be all about WeChat. Therefore, Tencent […]

Blockchain hub takes root in China’s smallest province 4 min read Fishing boats moored in the harbor, Hainan, China. (Image credit: Bigstock/gyn9038) Government initiatives and policies to create a less hostile blockchain space in China have led to an influx of money and companies, old and new. The blockchain hub incentives offer a window of […]

Consumers spent an estimated record high of $16.8 billion on Black Friday and Cyber Monday this year. Their wallets may be empty, but that doesn’t mean they’re not itching to spend—after all, those post-holiday sales are on the way. To reach consumers willing to spend big after the holidays, brands will need to get creative […]