As retail slumps to its weakest level since the 1990s, brands big and small are being forced to re-evaluate their proposition and plans for the future. Regardless of brand legacy, global ties, nicheness or celebrity ambassadors, no retailer seems protected from the backlash of the pull in consumer spending, with academic bookshop, The Co-Op being the […]

One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. These codes can become complex, often turning into a hard puzzle that must be solved before other tasks can be completed. For instance, if you put up a page […]

WeChat launches three features to fight off Douyin 3 min read Image credit: BigStock/Jirapong Manustrong A version of this post by Thomas Graziani first appeared on WalktheChat, which specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Digital marketing in China used to be all about WeChat. Therefore, Tencent […]

Blockchain hub takes root in China’s smallest province 4 min read Fishing boats moored in the harbor, Hainan, China. (Image credit: Bigstock/gyn9038) Government initiatives and policies to create a less hostile blockchain space in China have led to an influx of money and companies, old and new. The blockchain hub incentives offer a window of […]

Consumers spent an estimated record high of $16.8 billion on Black Friday and Cyber Monday this year. Their wallets may be empty, but that doesn’t mean they’re not itching to spend—after all, those post-holiday sales are on the way. To reach consumers willing to spend big after the holidays, brands will need to get creative […]

One in five Black Friday deliveries were delivered late after a 72 per cent increase in online orders, with logistics providers struggling to meet the demand, according to data released by logistics provider Shippit. Black Friday 2019 grew to account for 3.5 per cent of annual online orders, up from 2.1 per cent the year […]

A content marketing funnel acts as a guide for your prospects and leads. It shows them the specific steps they need to take before purchasing your product or service According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you […]

With estimates predicting that influencer marketing spending might double in 2020—en route to becoming a projected $15 billion market by 2022—it’s a good bet that influencers will be moving further up the priority lists of many brand marketers. Importantly, this growth will come from brands investing in influencer marketing for the first time, in addition to […]

As Amazon and Walmart-owned Flipkart spend billions to make a dent in India’s retail market and reel from recent regulatory hurdles, the two companies have stumbled upon a new challenge: Mukesh Ambani, Asia’s richest man. Reliance Retail and Reliance Jio, two subsidiaries of Ambani’s Reliance Industries, said they have soft launched JioMart, their e-commerce venture, […]

The basics of an online store include a solid ecommerce platform, excellent customer experience, products that consumers want to buy, traffic, and a memorable brand. It is easier than ever to launch an ecommerce business. Sourcing products is not a problem.  Sophisticated global supply chains and distribution networks allow small businesses to obtain almost any […]