Why partnerships are the new black in retail

As retail slumps to its weakest level since the 1990s, brands big and small are being forced to re-evaluate their proposition and plans for the future. Regardless of brand legacy, global ties, nicheness or celebrity ambassadors, no retailer seems protected from the backlash of the pull in consumer spending, with academic bookshop, The Co-Op being the […]

WeChat launches three features to fight off Douyin

WeChat launches three features to fight off Douyin 3 min read Image credit: BigStock/Jirapong Manustrong A version of this post by Thomas Graziani first appeared on WalktheChat, which specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Digital marketing in China used to be all about WeChat. Therefore, Tencent […]

Blockchain hub takes root in China’s smallest province

Blockchain hub takes root in China’s smallest province 4 min read Fishing boats moored in the harbor, Hainan, China. (Image credit: Bigstock/gyn9038) Government initiatives and policies to create a less hostile blockchain space in China have led to an influx of money and companies, old and new. The blockchain hub incentives offer a window of […]

5 ways influencer marketing will evolve in 2020

With estimates predicting that influencer marketing spending might double in 2020—en route to becoming a projected $15 billion market by 2022—it’s a good bet that influencers will be moving further up the priority lists of many brand marketers. Importantly, this growth will come from brands investing in influencer marketing for the first time, in addition to […]

India’s richest man is ready to take on Amazon and Walmart’s Flipkart

As Amazon and Walmart-owned Flipkart spend billions to make a dent in India’s retail market and reel from recent regulatory hurdles, the two companies have stumbled upon a new challenge: Mukesh Ambani, Asia’s richest man. Reliance Retail and Reliance Jio, two subsidiaries of Ambani’s Reliance Industries, said they have soft launched JioMart, their e-commerce venture, […]

8 Key Personnel Roles for Ecommerce Success in 2020

The basics of an online store include a solid ecommerce platform, excellent customer experience, products that consumers want to buy, traffic, and a memorable brand. It is easier than ever to launch an ecommerce business. Sourcing products is not a problem.  Sophisticated global supply chains and distribution networks allow small businesses to obtain almost any […]