Today’s average customer is online and connected and every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for businesses and most read up to 10 reviews before trusting a local business. Now, […]
Gearing up for the post-Thanksgiving holiday selling season is never easy. It takes time and planning. Here are some last-minute strategies that may help. Offer free items with purchase. These can be tied to specific products or all orders. Free products often don’t have to carry a large monetary value. Many times it’s the little […]
With popular social networks seeing some downtime, most shops closed, and many people off work for Thanksgiving, bargain hunters flocked online to start their holiday shopping. Sales for the day totalled $4.2 billion, according to research from Adobe Analytics. That makes this year the first time that Thanksgiving Day online sales have passed the milestone […]
The late George Carlin said, “if you can’t beat them — have them arranged to be beaten.” For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf […]
Black Friday has delivered another solid boost to Australian retail trade in 2019, with Amazon Australia calling it the marketplace’s biggest shopping day to date. According to Amazon, video game consoles once again dominated Black Friday shopping, with smart lights, kids toys, and health supplements delivering strong sales on the marketplace. “We were delighted to […]
Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become inactive after the sales are over Brand champions are hard to engage during the sales period Armed with […]
With mobile-first indexing upon us, implementing a Progressive Web App (PWA) for your e-commerce site may prove to be an efficient and customer-friendly alternative to a traditional native app. Learn what this technology is, how three high-profile brands have leveraged it, and why it may be a solution for your business. via SEMrush | https://ift.tt/34ps99z
Comparison shopping services call for actions against Google 41 European comparison shopping services are complaining about Google. They say the search engine is “artfully avoiding compliance with the law and the decisions of authorities” and that Google continues abusing market power. Advertisement Take a free data health check! The quality of your data effects business […]
Who could have guessed an adorable, big-eyed baby Star Wars alien would have generated a ton of demand for toys? Apparently not Disney, which today started to sell merchandise based on The Child from new Disney+ show The Mandalorian, commonly known as “Baby Yoda”. The shirts, bags, mugs, and phone cases all feel…forced, like Disney […]
Cyber Monday online sales are on track to hit $9.4 billion today, a figure that’s up 18.9% year-over-year, and even larger than Black Friday’s record-breaking $7.4 billion in online sales, according to analytics from Adobe. As of 9 AM Eastern on Cyber Monday, U.S. online shoppers had already spent $473 million, Adobe says. Adobe’s forecasts […]