Tips for responding to negative reviews [infographic]

Today’s average customer is online and connected and every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for businesses and most read up to 10 reviews before trusting a local business. Now, […]

Online shopping on Thanksgiving hit $4.2B, up 14.5% on 2018, 45% of sales via mobile

With popular social networks seeing some downtime, most shops closed, and many people off work for Thanksgiving, bargain hunters flocked online to start their holiday shopping. Sales for the day totalled $4.2 billion, according to research from Adobe Analytics. That makes this year the first time that Thanksgiving Day online sales have passed the milestone […]

The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon

The late George Carlin said, “if you can’t beat them — have them arranged to be beaten.” For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf […]

Tech and supplements dominate Amazon Australia’s Black Friday

Black Friday has delivered another solid boost to Australian retail trade in 2019, with Amazon Australia calling it the marketplace’s biggest shopping day to date. According to Amazon, video game consoles once again dominated Black Friday shopping, with smart lights, kids toys, and health supplements delivering strong sales on the marketplace. “We were delighted to […]

5 tactics to convert holiday bargain hunters into year-round shoppers

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become inactive after the sales are over Brand champions are hard to engage during the sales period Armed with […]

Progressive Web App: Why E-commerce Merchants Should Adopt It

With mobile-first indexing upon us, implementing a Progressive Web App (PWA) for your e-commerce site may prove to be an efficient and customer-friendly alternative to a traditional native app. Learn what this technology is, how three high-profile brands have leveraged it, and why it may be a solution for your business. via SEMrush | https://ift.tt/34ps99z

Comparison shopping services call for actions against Google

Comparison shopping services call for actions against Google 41 European comparison shopping services are complaining about Google. They say the search engine is “artfully avoiding compliance with the law and the decisions of authorities” and that Google continues abusing market power. Advertisement Take a free data health check! The quality of your data effects business […]