Beyond the cookie: What’s next for attribution?

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To better understand the challenge of attribution going forward, we asked a range of marketing and martech executives to comment on replacement […]

Consistent, dynamic, relevant: how to kickstart your digital personalisation programme

Despite being the industry buzzword for more than a few years now and being acknowledged by most organisations as the gateway to great customer experience, personalisation is yet to be broadly adopted beyond the retail sector.  There’s no point pretending that personalisation is an easy win – it takes a clear strategy and consistent effort […]

MyDoc wants people to cure their fear over the Coronavirus outbreak

Singapore-based digital healthcare specialist MyDoc has launched an initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms in the midst of the Coronavirus (Covid-19) outbreak. The campaign, called #cureyourfear, is created by the team of local creatives like Tay Guan Hin of TGH Collective, Eugene Cheong (formerly Ogilvy Asia-Pacific), Patrick Low […]

Amazon partners with India’s second largest retailer to sell its goods online

Amazon is deepening its relationship with India’s second largest retail chain, Future Retail, as the e-commerce giant widens its footprint in one of its key overseas markets. The two said on Monday that they have entered into a long-term business agreement to expand the reach of Future Retail’s stores through Amazon India marketplace. Future Retail […]

5 ways B2B automation will transform your ecommerce business

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with […]

How to Reach Gen Z in 2020—Beyond Authenticity

For one thing, they like paying with cash. They’re also suspicious, anxious and wary of the traps millennials fell into (see: college debt). They’re also purpose-driven and want to see more than an attempt at authenticity, yet they don’t mind targeted ads. Marketers across different industries, from streaming to cannabis, share which strategies they’ll be […]

How retailers are helping bushfire-affected Australians

While the Australian Government’s response to the catastrophic spread of bushfire throughout much of the country has been widely labelled as insufficient and tone deaf, many retailers and brands have taken it upon themselves to direct support to the people who need it most. According to the ABC, over 1300 homes have been destroyed this […]